If you run a small business that serves a local community, you need focused advertising that is aimed at local residents and there’s no better way to do that than using Facebook marketing. Rather than trying your hand at Facebook advertising, you are advised to enlist the help of a leading SEO agency that offers social media marketing services.
Define your Target Groups
In order to make the best from social media marketing, you first have to define your target audience and the SEO agency can help with this. Once you know the people you are trying to reach, the agency can decide on the best type of ads that will achieve the desired results. There’s little doubt that Facebook advertising in Perth is much more effective when handled by a social media marketing team, as they have the know-how and the hands-on experience to put the right message in front of the right people.
Advertising Variables
As you would expect, there are lots of variables when you want to place ads on Facebook, which allow you to filter out users that are not interested in your products or services. These variables include the following:
- User Age & Gender
- User Location – You can specify countries and continents that you want your ads to reach.
- Language – Obviously, you don’t want English ads on French or Spanish pages, so you can specify the language to reach the right people.
- Occupation
- Hobbies & Interests – There are options to select users that follow specific activities.
This can be quite confusing for the average person, which is why you should leave your social media advertising to the professionals, as they will achieve a greater exposure to your target groups.
Generating a Local Facebook Following
We have all received Facebook notifications inviting us to follow a company’s Facebook page and by posting quality content on a daily basis, more and more users will click on ‘follow’. You should always monitor comments on your social media pages, which would be one role of the social marketing team, interacting with users on your behalf.
Post Engaging Blogs & Articles
This will provide users with useful information that is industry related and you can hire web content creators to write these articles. Most businesses have a blog page on their website for this very reason, which users find appealing and this leads to a larger following, which, in turn leads to increased sales.
